Buy Books to Read, Understand & Implement. Not to make an artistic display out of them.

Author: Bharath JN, IIPM, Bangalore.

I see a lot of my friends who buy books with the intention of reading it. Commendable, hats off to you people, because we can find only a handful of them in today’s world. But fortunately or unfortunately there motive of buying books majority times would be just because his/her friends own it. On the other hand, I don’t deny the fact that other half who really read them. But my only question to them would be are you really applying those things in your real life when the situation demands it.

The point that I’m trying to make here is not that whether you read books or not, it’s that please cultivate the habit of purchasing books ( it’s a better expense than movie), then sincerely spend some time reading it ( 15mins everyday at least) and start applying whatever you read in your real life situations. This makes life more interesting & meaningful.

But sometimes we tend to do this, just because my friend or relative has bought a new book, we feel we should also buy that without even giving a thought whether we are going to read it or not and ultimately never read it. Then what happens, these books just goes to our collection and we display it in our book rack’s which finally leads to mere show-off and nothing else.

So my very strong message to all the readers would be to master the art of reading & teach the same to all your friends, colleagues & relatives.
Don’t forget “Readers are Leaders, Leaders are Readers”

3 nice quotes about books: Remember them very strongly,

*There is no friend as loyal as a book. ~Ernest Hemingway

*There is no such thing as a moral or an immoral book. Books are well written, or badly written.
~ Oscar Wilde

*If one cannot enjoy reading a book over and over again, there is no use in reading it at all.
~Oscar Wilde

Do not worry if your customers dont understand you, Worry if you do not understand them!

Folks, as we bring to you this season of ideas for greater business, sales & growth, we bring the first keynote point for an entrepreneur's success & that is "Understanding the customer". You need to know your market & understand your customers, clients & market.

There are times when you face situations where you realise, despite your beautiful ads, presentations & tremendous hardwork on the coming up with your products, your clients/customers are just not able to understand what you are trying to give them & why exactly. It is not the point to really worry about, Majority of the times this is the case. Like you know, what are the chemicals in your toothpaste & what is the quantity in which you need them in, like you know what is the cotton percentage in your towel to ensure a dry body, like you know what ink is made of, like you know which wood pulp is used to manufacture the paper you are writing on.. etc. You just care about the utility, aesthetics & the pricing.

Keep it simple, know the problem of your customer, address it through your product & exactly what does your customer want alongwith/besides your product. Understand the customer that he doesnt understand the sophistications of your product but understands his own needs for your product. Your presentation should be solution centric & hence you should be crystal clear in what problems of your customer you are addressing. You also need to be crystal clear about what you are selling besides being very clear why you are selling. But you neednt explain your client every sophistication of your prodcut - Just understand his issue & address it through your product & under promise over deliver, with few features that he expects but never asked from this product of yours.

This shall multiply your sales, & that is exactly what you are looking for. We understand your need. While we addressed that through this blog. We also have understood, you are true reader & love reading. So we promise to under promise over deliver, with more blogs, to help your business grow!!!

It's this simple!

Published & Managed by Inspiration Unlimited Team. All rights Reserved. © 2010.

It is important that you spend time towards getting "Organized!"

As an entrepreneur, the strongest pain to you can be not being organised. The result of it would be not achieving your objectives & reaching somewhere instead of THERE.

As an entrepreneur, we understand you have very specific goals & visions. But as the time goes by, one gets entangled in day-to-day affairs of business & tends to shift & drifted from the visions & goals he set off with. The pace is lost or rather sometimes not kept a track of. Under all such circumstances It is important you come to terms with yourself & realise before you lose further time, re-organise yourself & set yourself back on track.

Few tips we would give you to organise yourself would be:

1. Plan your objectives very clearly at the onset of your venture. Be very clear how much output you expect, How much input you would be giving, what manpower it requires, what are the different divisions & sections of your work, How much staff you would need for what type of work, what is the end goal, the work culture etc.

2. Stick to your objectives by verifying your present schedules, input, output etc. by tallying with that listed down previously.

3. It is important that you list down your daily investment of time, money or in sum total resources into departments. Which you provide you with statistics for comparision with the standard that you had set while setting your objectives.

4. There are times when a number of tasks urgent but unimportant tasks might take your time, refill that time slot with extra miles, or keep a buffere while planning itself.

5. There are high chances that you might be having to just delay few tasks without taking much notice, to a time, when you would be more equipped to handle, the same time can be used now, to achieve present objectives.

The thumbrule is - Keeping standard look-up tables to compare your performance at regular intervals (in all dimensions - timing, task, accomplishment, to-do lists etc) is the key to success.It is the best way in getting yourself organised & hence the key to success!

Published & Managed by Inspiration Unlimited Team. All rights Reserved. © 2010.

Readers are Leaders, Leaders are Readers!

This is age old adage of high significance, which every entrepreneur narrates to all his disciples & followers. It is indeed the most important activity to rejuvenate your thought process, re-align yourself each & everytime to your dreams, & focus line, re-inforce your original visions, dreams & attitudes, instill new attitudes by repeated reading.

Different writers have different perceptions & different ways of serving the same content, like different restaurants have different ways of serving the same pudding. Different people like different ambiences, they adore different attires, different color combinations, the same purpose of filling the stomach & satisfying the tongue is served in different way by different cuisines.

Hence we invite our readers to resolute with us, as we take this resolution that our team shall read a lot, to lead you a lot. We expect you to read a lot as well, so that you lead a lot.

The output that comes out of a human mind, is definitely dependent on the inputs given to it. What you hear, read, listen, watch or be a part of, are extremely crucial in shaping your thoughts. Since one of these five happens to be reading & a lof of material on diverse topics is available and the sense to pick it up is eyes, though watching is definitely strongly impactive, i still recommend reading. Reading gives space to thoughts &  imaginations to which you attach the pictures from your mind, you push your imagination to limits to comprehend, what is written.

This helps your observation & inference power get fine tuned, involves lots of decision making in terms of concluding the right thing about what is written, analysing what is written in all dimensions, giving strength to your lateral thinking abilities.

Anyways, resuming from the supreme depths of what all reading can do, & summarising in a statement, we would say: "Readers are Leaders, Leaders are Readers!".



Published & Managed by Inspiration Unlimited Team. All rights Reserved. © 2010.

Strong Resolutions lead To Strong Revolutions!

Folks! Inspiration Unlimited wishes you a very Happy New Year. We would be more than glad if all your enterprises have sky rocketed in the bygone year. We would be even more glad if the forthcoming year sees even greater growth.

For every enterprise till date the only formula for success has been pre-planning and focussed execution. The most crucial stage in the planning is that of deciding the targets and principles which the organization would resolute to stand for & stand by. So we request our readers, who have patiently waited all these days to connect to us and read from us, to resolute for this new year.

Today, right now, is the best & the most ideal time for you to sit down & jort down a list of resolutions and targets for this forthcoming new year. The person who goes at the most optimum speed on a race track is the one who knows the route, & has a plan. Once you have decided the speeds, pit-stops, social activities, new developments, annual goals, all that remains then is the execution of plans, with dithyrambic attitudes.

Well defined resolutions are important to ensure well defined efforts can be input, and hence desired results can be achieved. When your plan is not well defined, & you do not know where you are heading, you are bound to end up anywhere. That is an anti-entrepreneur, exactly opposite to that of an entrepreneur. We are sure you would not want to be one of them. <font color="blue">The strongest advice from us is that "Quantify your expectations as far as possible" ~ IU team. </font>

We have taken a resolution to bring to you a new blog every single fortnight, to help all your ideas turn reality, to motivate you, to inspire you, to sharpen your axe, to help you find your own check points & inturn see blooming growth in the number of successful enterprises in the world.

So folks! with this small reminder, we complete this stupendous year of bringing inspiration to you, and hope for a deeply overwhelming growth oriented year for you and for your enterprise. HAPPY NEW YEAR!!!

Published & Managed by Inspiration Unlimited Team. All rights Reserved. © 2010.